Netflix is testing a new low-cost subscription tier in India.

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Netflix  is testing a new low-cost subscription tier in India as the on-demand video streaming service looks to court more subscribers in Asia’s third-largest economy.

The news about the new subscription plan being tested in India was first reported by AndroidPure, which revealed that Netflix has started rolling out a 'Mobile+' plan in India, priced at Rs 349. The plan reportedly allows HD streaming and supports viewing across mobile, tablet, and computer screens. Streaming on TV, however, is not supported.Netflix is testing a new Rs 349 low-cost subscription plan in India: All you need to know

Netflix confirmed the news in an emailed statement:“We launched the mobile plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do."

Netflix says that currently it is only testing the plan in India and will only roll out the plan to all after a 'long-term' testing.

Late last year, Netflix launched its first mobile-only plan in India, charging 199 rupees (about $2.66) for users willing to accept lower resolution, while also limiting viewing to a single smartphone or tablet.

Looking at the competition, Apple TV+ comes at a monthly subscription of Rs 99. Amazon Prime Video subscription costs Rs 129 per month and Rs 999 a year. Hotstar, on the other hand, offers free streaming for TV content, but charges a premium of Rs 190 for international TV shows and movies or the latest Hindi movies. Disney+ content that is available on Hotstar in India, has a Rs 999 annual and a Rs 299 monthly plan.

In early 2018, CEO Reed Hastings said, "Given the consumer base, the next 100 million [subscribers] for us is coming from India." Netflix has since made a concerted push to attract viewers in the country and said it would spend $420 million on content for India in 2020. Just last week, the company announced 17 upcoming series and original movies created just for Indian audiences that will be released in 2020.

Netflix recently debuted Indian Matchmaking, a series that generated a significant amount of buzz in India. The show follows a local matchmaker and her attempts to help find suitable mates for clients.

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